Last week we discussed what YouTube Shorts were all about and how businesses in the International Education industry should make use of it and how. This week we are going to delve a little bit deeper on the subject and how to make the best use of this platform that caters for consumers with a shorter attention span; let’s face with today’s fast paced society those types of consumers are ever growing.

Promote your regular channel

Use YouTube Shorts to promote and grow your regular channel. Not only does each short have a subscriber box visible, for easy access to viewers who want to subscribe, but the engagement increase caused by youtube shorts help with the famous YouTube algorithm and improves your ranking thus increasing the number of people who are exposed to your channel.

Showcase “raw footage”

Shorts do not all need to be pre-planned and polished to perfection. Behind the scenes footage, gives your audience a sneak peek into your brand’s background. Consider adding snippets of company events, product launches, new location openings; these behind the scene clips help establish your brand as authentic and build customer trust.

Tease your audience

Teasers are always a sure hit to keep your customers guessing and wanting more; you can post a short about an upcoming offer and drive viewers to Youtube video that goes into more details and link that to a landing page where people can sign up.

Create engagement on the fly

Most people don’t have time nowadays to commit to watching a full-length video, with YouTube Shorts it allows your audience to engage with your brand on the fly. Make snappy, short-form content to ensure that your audience watches until the end, receives all of your messaging, and engages with your CTA.

Jump on trends

Social media trends are popping up all over and ever changing, Shorts provide your brand and creators with an opportunity to jump on said trends. You do not need to jump on each and every trend out there but keeping on top of video trends will position your brand as current and up-to-date and improve your chances of going viral.

Level up your user-generated content

YouTube shorts are straightforward and easy to use on any smartphone, encourage your students, agents, schools etc to upload their experience. This type of UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions.

Creating YouTube Shorts is cost-effective, as we mentioned it is easy to create shorts from your smartphone and it can be done by anyone thus, making a great addition to your video marketing strategy. It gives the company the ability to give a more personal feel to their campaign and takes authenticity to the next level.